Chartered Institute of Marketing
Professional Certificate

The CIM Professional Certificate in Marketing provides the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in the job description. Aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do, the qualification provides a practical insight into the principles and application of marketing at a tactical level.

The typical profiles of people who might take this qualification could include:

• Marketing assistants
• Marketing co-ordinators
• Marketing executives
• Marketing managers in SMEs without formal marketing qualifications
• Non-marketers with aspirations for marketing
• Existing marketers wanting to become more specialist

There are four units for this qualification:

• Marketing Essentials
• Marketing Information and Research
• Assessing the Marketing Environment
• Stakeholder Marketing

By the end of this qualification you should be able to:

• Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
• Know the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets

Delivery format

SPA Professional Academy offer three alternative methods for study of the Professional Diploma in Marketing, please click the links to learn more:
Evening study
Weekend study
Distance Learning

Please contact us for further details including enrolment information:

Tel: 01977 649000

email: click to email