Chartered Institute of Marketing (CIM)
Professional Diploma

If you are currently involved with managing the marketing process at an operational level, or see it as your next career step the CIM Professional Diploma is ideal for you as well as those who are looking to build on the knowledge gained at Professional Certificate level. The content of the course has been put together following consultation with employers to ensure that those completing it gain relevant competencies for their marketing career.

Rather than focussing on theoretical aspects of marketing this qualification provides the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.

Aimed at those marketers responsible for managing the marketing process at an operational level, including those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.

The CIM Professional Diploma in Marketing is ideal for marketers with operational responsibilities and an eye on management including the following:

• Marketing executives
• Business development managers
• Departmental managers
• Product/ brand managers
• Marketing managers
• Account managers 

There are four units in the CIM Professional Diploma:

• Marketing Planning Process
• Delivering Customer Value Through Marketing
• Managing Marketing
• Project Management in Marketing

By the end of this qualification you should be able to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
• Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

Delivery format

SPA Professional Academy offer three alternative methods for study of the Professional Diploma in Marketing, please click the links to learn more:
Weekend study
Evening study
Distance Learning

Please contact us for further details including enrolment information:

Tel: 01977 649000

email: click to email