Chartered Institute of Marketing
Professional Diploma
- evening course in Leeds, West Yorkshire

The CIM Professional Diploma marketing qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.

Rather than focussing on theoretical aspects of marketing this qualification provides the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.

Aimed at those marketers responsible for managing the marketing process at an operational level, including those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.

The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and an eye on management including the following:

• Marketing executives
• Business development managers
• Departmental managers
• Product/ brand managers
• Marketing managers
• Account managers 

There are four units in the CIM Professional Diploma:

• Marketing Planning Process
• Delivering Customer Value Through Marketing
• Managing Marketing
• Project Management in Marketing

By the end of this qualification you should be able to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
• Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

Delivery format

SPA Professional Academy weekend courses are delivered to very high professional standards, the Professional Diploma is delivered through 15 evening workshops per unit and can be studied over either a one year period with two evenings per week or two years with one evening per week.

Students are provided with comprehensive course support resources for each unit including:

• The official CIM Coursebook
• Audio Podcast of workshops available after each day
• Self study materials
• Individual tutorials plus email and telephone support during the course for assignment and case study preparation as appropriate

Our course starts in either September or February and will run at Bewleys Hotel in Leeds, see Course Locations for further details.

The next SPA Professional Academy evening courses for the CIM Professional Diploma marketing qualification will commence in September 2011.

Please download our leaflet for further details and pricing of the course here

We also run the CIM Professional Diploma as an distance learning or weekend study course.

For further details please contact us:

Tel: 01977 649000

email: click to email